" .......A message to aggrieved associations and food processors: Follow Sansolo's advice. Stop the internal group-think and seek out people with opinions that conflict with yours. Find out why they think you're way off base and work with those arguments. Some will be based on the science - their science, not yours - but most will be based on emotion. Fight science with science but understand that the gut almost always wins the argument. If you can't speak to that part of their anatomy and understand its power, you'll lose the debate every time.
The core of Sansolo's editorial is this: 'thinking we are right or thinking we're doing the right thing doesn't matter unless our customers get it and respond.'
Too often when it comes to issues of food safety, your customers don't get it and they are responding in ways that should cause you to stop and 'point with alarm.' They might intellectually understand that only one meal in a million can make you sick, and the food industry can 'point with pride' at those statistics. They feel with their hearts, though, when little 5-year-old Anna dies an agonizing death from massive organ failure brought about by E. coli-tainted meat.
And as far as most people in the general public are concerned, there is no justification for that tragedy."
http://www.foodsafetynews.com/2010/09/food-safety-when-logic-fails/
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